Author Archives:
Just for Research
I do harp on a lot about Me Inc. or if you like You Incorporated, for as you all know your face, attitude and business savvy etiquette is paramount to your success, particularly as entrepreneurs.
There are also other ways to use the Me Inc. to create greater brand awareness and off shoot business products [...]
Pole Vaulting the Competition
So I realize this week seems to be very sex-industry orientated, no matter, someone’s gotta do it. In Australia pole dancing for fitness has become a big industry, something done by housewives, lawyers, mums and daughters. Apparently it is great exercise and puts another ‘fun’ spin on the whole exercise phenomenon.
I have friends that [...]
Sex Sells!
It’s the most ancient transaction spawning a billion dollar industry with devoted fans from every demographic, every household and every socio economic background. But what do you do when you need your business to remain a secret?
I often talk about the power of talking up your services, letting people know what you do and how [...]
You Are What You Eat
For entrepreneurs, marketing your business or services is very much dependent on you. You drive the business; you create the ideas and you put your plans into action. Most likely you will be wearing several hats simultaneously to make this happen.
If you were to nominate a celebrity/personality to be the face of your business [...]
The Fun Factor
When marketing your product, service or website the ‘fun factor’ has become an integral part of standing out in an overcrowded market. Kooky web banners, weird and wonderful commercials and even Youtube segments are making brands stand out from the crowd.
So how can you use the ‘fun factor’ in your marketing?
Graphics have become very popular [...]
Using Networking for Good not Evil
Networking was something I always loathed. To me it always had a very negative connotation – “I’m only going to talk to the people in the room who can do something for me”. I hated it.
The people that ‘networked’ in my industry were the over-the-shoulder talkers. You know the ones who talk to you, [...]
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