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Follow Up or Follow Out
The follow up is one of the most important parts of building an on-going business relationship. If you market yourself as a reliable source of information then you must continue to build on that foundation.
Sometimes the follow up can take months even years before it will turn into a tangible financial reward. But in [...]
NAVIGATING THE VORTEX
The Internet is not a new business. It is a new marketing channel.
Barry Feig from his book Low-Cost Web Site Promotion, Steetwise Publications
The Internet has revolutionized the business world giving small companies the same access to an instant world wide consumer base as big multi-national corporations. But just because you have a presence doesnt mean [...]
Point of Contact
How many different ways does a prospective client come into contact with your business? Web site? Business card? Receptionist? Email? Function? Brochure?
Every point of contact you have can make or break a potential deal.
Are you doing everything possible to amaze, delight, impress and stand out?
If the answer is no, then its time to review. [...]
Relationship vs Expertise
There is one reason people hire a company to do a specific job. Whether it be PR, marketing, sales, distribution or management, the number one reason people outsource is, they dont feel they can do the job themselves. Pure and simple.
Therefore, when marketing your business, sure go ahead and emphasis your expertise but put into [...]
Get Excited!
Excitement is contagious. If you are generally excited about well, anything others cant help but be swept up by your energy. Its like a yawn if others see you do it first, they are sure to follow.
Can you imagine then the impact that being excited about what you do, has on your business/service?
In Australia, [...]
The Power of Repetition
Ever listened to a song on the radio and loved it, only to find that you have no idea what its called? There is nothing more infuriating.
These days in an attempt to give you more music for your minute, few DJs back announce the title of the song following the piece. It leaves you [...]
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