There is one reason people hire a company to do a specific job. Whether it be PR, marketing, sales, distribution or management, the number one reason people outsource is, they don’t feel they can do the job themselves. Pure and simple. Therefore, when marketing your business, sure go ahead and emphasis your expertise but put [...]

Excitement is contagious. If you are generally excited about well, anything others can’t help but be swept up by your energy. It’s like a yawn if others see you do it first, they are sure to follow. Can you imagine then the impact that being excited about what you do, has on your business/service? In [...]

Ever listened to a song on the radio and loved it, only to find that you have no idea what it’s called? There is nothing more infuriating. These days in an attempt to give you more music for your minute, few DJ’s back announce the title of the song following the piece. It leaves you [...]

I do harp on a lot about Me Inc. or if you like You Incorporated, for as you all know your face, attitude and business savvy etiquette is paramount to your success, particularly as entrepreneurs. There are also other ways to use the Me Inc. to create greater brand awareness and off shoot business products [...]

So I realize this week seems to be very sex-industry orientated, no matter, someone’s gotta do it. In Australia pole dancing for fitness has become a big industry, something done by housewives, lawyers, mums and daughters. Apparently it is great exercise and puts another ‘fun’ spin on the whole exercise phenomenon. I have friends that [...]

It’s the most ancient transaction spawning a billion dollar industry with devoted fans from every demographic, every household and every socio economic background. But what do you do when you need your business to remain a secret? I often talk about the power of talking up your services, letting people know what you do and [...]

For entrepreneurs, marketing your business or services is very much dependent on you. You drive the business; you create the ideas and you put your plans into action. Most likely you will be wearing several hats simultaneously to make this happen. If you were to nominate a celebrity/personality to be the face of your business [...]

When marketing your product, service or website the ‘fun factor’ has become an integral part of standing out in an overcrowded market. Kooky web banners, weird and wonderful commercials and even Youtube segments are making brands stand out from the crowd. So how can you use the ‘fun factor’ in your marketing? Graphics have become [...]

Networking was something I always loathed. To me it always had a very negative connotation – “I’m only going to talk to the people in the room who can do something for me”. I hated it. The people that ‘networked’ in my industry were the over-the-shoulder talkers. You know the ones who talk to you, [...]