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What do your colors say about you?
We live in a highly visual environment. Less time and more stimulation, means we rarely have the time nor the want to read the fine print. Your company’s graphic design and the colors you use greatly influence consumers.
Federal Express is a good example. The combination of their highly descriptive name and their use of the [...]
Using Me Inc. Literally
Would Donald Trump be as successful if he’d called Trump towers, ‘Tower on the Park’? Would Rachel Ray be as merchandised if her show was called ‘Cooking in the Kitchen’ instead of ‘Everyday with Rachel Ray’?
There is a lot in a name and sometimes there is no better name than your own.
By literally naming Me [...]
Yes, Unique is the New Same
On Monday, I wrote about the individual, catering to a market of savvy consumers who are no longer interested in brand worship. Fellow mindpetals columnist, Gina Laverde’s comment, “is unique the new same?” couldn’t sum it up better.
Yes unique is definitely the new same.
Last night at the launch of Samsonite’s new Alexanda McQueen luggage [...]
Taking Care of Business
When celebrating my first birthday in New York last weekend I was happy to receive the wonderful hospitality of the city of New York; free champagne, free cocktails and my wallet stolen.
Yes, nothing quite puts a dampener on a night out than having all your valuables nicked. I’ve traveled and lived around the world [...]
The Individual
These days consumers don’t like to be seen following a herd, they want to be seen as an individual, an intelligent consumer.
The days of Gucci clad women dressed head to toe in one designer are gone. More than likely you will see people mixing and matching, wanting to get more for their money and [...]
Dump the Strategy
“It’s great to have a strategy until you get hit in the head.” – Mike Tyson
The problem with a strategy lies in the fact that we can get bogged down by preconceived ideas of what will work. We often spend more time on the strategy than we do on implementing it and if it doesn’t [...]
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