As some of my ventures have grown and required the need for advertising and marketing expenditures I quickly realized that advertising inventory is regularly negotiable. Even big companies like Google Adwords and Overture regularly offer coupons for new customers. A quick search will turn them up. Other small networks allow you to sign up and when you do not spend any money right away they start emailing you coupons and free advertising credits in order to start using their service. I have received over $300 in free pay per click advertising in the last month by signing up for a few different services just to check them out…and then not spending anything initially.

$300 in free advertising credits, at .10 per click is 3,000 visitors to your site…for free. Now that is bootstrapping.