“Imagination is more important than knowledge.” Albert Einstein.

In today’s working world, never has this quotation been more appropriate. In our over cluttered environment; billboards, pop-ups, even toilet advertising, we need to be inventive to get noticed.

From unique resumes to crazy marketing strategies, a fearless imagination is needed, by that, I mean having the courage to voice your crazy ideas. Here are five ways to encourage your imaginative thinking and stop that nasty voice within that says it is far fetched:

• Practice your pitch again and again till you say it confidently and concisely
• Have a friend you can confide in, who thinks as big as you, that you can bounce ideas off of
• Write all the benefits of this scheme, counter all the negatives before anyone else can
• Think globally
• Look at advertising that works on you and ask yourself why. How will your scheme be just as, if not more, effective