“Imagination is more important than knowledge.” Albert Einstein

“Imagination is more important than knowledge.” Albert Einstein.

In today’s working world, never has this quotation been more appropriate. In our over cluttered environment; billboards, pop-ups, even toilet advertising, we need to be inventive to get noticed.

From unique resumes to crazy marketing strategies, a fearless imagination is needed, by that, I mean having the courage to voice your crazy ideas. Here are five ways to encourage your imaginative thinking and stop that nasty voice within that says it is far fetched:

• Practice your pitch again and again till you say it confidently and concisely
• Have a friend you can confide in, who thinks as big as you, that you can bounce ideas off of
• Write all the benefits of this scheme, counter all the negatives before anyone else can
• Think globally
• Look at advertising that works on you and ask yourself why. How will your scheme be just as, if not more, effective

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